THE EVALUATION OF DISTRIBUTION CHANNEL OF PETROLEUM PRODUCTS (CASE STUDY MOBIL)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete information affects decision making process. It is therefore risky for buyers to make purchasing decision without adequate information. Based on this the present study was set to investigate the impact of advertising on consumer buying decision with an emphasis on evaluation alternatives which is a stage in the buying process. The study adopted a survey research design with a sample size of 300 consumers using toothpaste using. Four research questions and four hypotheses were developed to guide the study. The instrument used for the collection of data was questionnaire. The data collected was analyzed using descriptive statistics such as mean, frequencies, and percentages, while chi- square was adopted to test the hypotheses at 0.05 level of significance. Findings from this study indicated that advertisement have significant impacts on consumers' buying decision process. The study also indicated that consumers' final decision to buy the product in the means of alternatives is influenced by advertisement. The study also indicated that the consumers post purchase evaluation of the product is also influenced by advertisement. On the basis of these findings the study concluded that advertising products have significant impact on the consumers' buying decisions and thus recommended generally that business organization should adopt advertisement in ensuring that their products gets the publicity it deserves to attract customers' attention.
Related Project Materials
INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sal...
EFFECT OF COMPUTERISATION OF LIBRARY ON STUDENTS ACADEMY PERFORMANCE
BACKGROUND TO THE STUDY
Library is a fast growing organization, the ancient methods of maintaining it a...
EFFECT OF DRUG ABUSE ON REPRODUCTIVE HEALTH (A CASE STUDY OF SOUTHERN IJAW L.G.A , BAYELSA STATE).
ABSTRACT
Alcohol and substance abuse is among the most commonly reported adverse psychological problems for young women...
THE IMPACT OF INVENTORY MANAGEMENT AND CONTROL
ABSTRACT
This research work is an attempt to look into the impact of inventory management and control on performanc...
STUDENTS PERCEPTION OF SECRETARIAL PROFESSION IN THE ERA OF INFORMATION AND COMMUNICATION TECHNOLOGY
Abstract
The functions and effectiveness of the secretary in every business organization depends on the availability of...
THE EFFECT OF UNEMPLOYMENT ON NIGERIA CRIME RATE : A STUDY OF OJO LOCAL GOVERNMENT, LAGOS STATE
Background of the problem
Every community on the face of the planet has its own particular set of chall...
EFFECTS OF PROBLEM-SOLVING AND COOPERATIVE TEACHING METHODS ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN FINANCIAL ACCOUNTING IN KADUNA STATE, NIGERIA
ABSTRACT
This study investigated the effects of problem-solving and co-operative teaching methods on academic performance of secondary sc...
KNOWLEDGE ON CAUSE AND PREVENTION OF ANAEMIA AMONG PREGNANT WOMEN ATTENDING ANTENATAL CLINIC
Background of the study
Anaemia describes a situation in which there...
EFFECTS OF GLOBALISATION ON HR PRACTICE IN NIGERIA
ABSTRACT
The purpose of this research work on the effects of globalization on human resources prac...
AN INVESTIGATION INTO THE CAUSES OF PREMARITAL SEX SECONDARY SCHOOL GIRLS AND ITS IMPACT ON THEIR ACADEMIC ACHIEVEMENTS
ABSTRACT
The research work focuses on the causes of Premarital Sex among Secondary School Girls and Its...
